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 About Marc Beneteau


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About Lifestyle Design School

This is a site about the psychology and the spirituality of success and motivation, particularly as it applies to the profession of internet marketer, but really to any self-employed person or entrepreneur.

The original inspiration for this site was Timothy Ferriss’ bestselling book The 4-hour work week.  Ferriss coined the word “Lifestyle Design” as the art and science of creating your life however you want it, or, of becoming the master of your own destiny.  The book is heavily focussed towards optimizing your time (minimizing the time spent working and maximizing the time spent playing) and towards developing passive-income producing, internet-based businesses.  The book is very inspiring but also off-the-mark in a lot of ways.  My approach is different, which is that money is about 10% of the problem of “Liberation”, and that the pursuit of money for the sake of freedom when you aren’t clear on your mission and your core needs is usually not a good strategic choice (been there, done that 🙂 ).

In my experience, the problem of personal happiness is usually best solved by focusing less initially on income generation and more on the  investigation of human value creation, including the pursuit of pleasure, meaning and contribution as fundamental drivers of human behaviour.  This investigation has been variously referred to as “self-actualization” (Maslow), “personality integration” (Jung and others), the acquisition of personal power (Tony Robbins, Shirley Luthman and others), the “hero’s journey” (Joseph Campbell), “healing the spirit/matter split” (Saniel Bonder), Mike Jay’s F.LO.W., and learning how to love and be loved (all major religious traditions, Jerry Jud / Shalom Mountain, the Hendrick’s,  and many others).

The basic premise of this site, is that there is a lot of technical and marketing information available for how to create a successful internet business, but there is (IMHO) a lack of quality information about the “inner game” of success, both as an internet marketer and as a human being committed to impacting the world and causing transformation.

For my overall critique of the 4-hour work week, and a historical context for this type of work, see the article:

What is “Lifestyle Design” and who the heck is Timothy Ferriss?